- The Intention
- The Ingredients
- The Ritual
- The Davids Story
A gentle yet powerful ritual for radiant oral health, Davids Sensitive+Whitening Toothpaste uses NASA-developed nano-hydroxyapatite - a bioactive mineral that helps repair enamel and calm sensitivity by bonding to tooth surfaces and restoring what time, diet, or environment may have worn away. This daily paste not only strengthens and rebuilds, but also gently whitens, freshens breath, and supports a balanced oral ecosystem. Crafted with intentionally sourced ingredients - 98% of which are grown, mined, and processed in the U.S. - including calcium carbonate from Pennsylvania quarries, baking soda to neutralize acids and polish gently, and ultra-fine hydrated silica to clean without scratching, every element is chosen with care. A proprietary blend of American-grown mint essential oils leaves your mouth cool, clean, and beautifully refreshed. This is more than toothpaste, it’s repair, renewal, and reverence for the body’s inner terrain.
5.25oz
calcium carbonate (limestone abrasive), vegetable glycerin, purified water, sodium bicarbonate (baking soda), xylitol (birch derived), hydrated silica, hydroxyapatite, sodium cocoyl glutamate, carrageenan (seaweed derived), mentha piperita (peppermint oil), mentha viridis (spearmint) leaf oil, pimpinella anisum (anise) seed extract, gaultheria procumbens (wintergreen) leaf oil, stevia (leaf extract)
Brush thoroughly after every meal for two minutes.
Founded by Eric David Buss in 2015, Davids Natural Toothpaste was founded with one vision: create the highest quality premium natural toothpaste with a commitment to sustainability: the sustainability of nature, the sustainability of American jobs, and the sustainability of your health…the sustainability of nature+america+you.
In 2011, Eric went on a quest to create his own toothpaste after looking into the ingredients being used in the “natural” toothpaste he was using and finding them to be unhealthy. This initial idea turned into a four-year obsession to develop the very best natural toothpaste possible and, in 2015, Davids was launched.
With sustainability as the foundation of their business, Davids focuses on supporting and sustaining US jobs by not only producing their toothpaste in the USA, but by also using only ingredients that are farmed, mined, and processed in the USA (98% of their ingredients are USA origin). And they focus on not only sourcing these ingredients within the US, but also ensuring they meet the highest purity and quality standards. And the packaging? Well the metal tube is recyclable (so important since each year about 1.5 billion toothpaste tubes end up in US landfills) with a food-grade non-BPA liner so no paste comes in contact with the aluminum, and the box in which the toothpaste comes is Forest Stewardship Council certified paperboard: ensuring that it comes from forests protected and managed by the FSC (the gold standard in forest certification).
The Intention
A gentle yet powerful ritual for radiant oral health, Davids Sensitive+Whitening Toothpaste uses NASA-developed nano-hydroxyapatite - a bioactive mineral that helps repair enamel and calm sensitivity by bonding to tooth surfaces and restoring what time, diet, or environment may have worn away. This daily paste not only strengthens and rebuilds, but also gently whitens, freshens breath, and supports a balanced oral ecosystem. Crafted with intentionally sourced ingredients - 98% of which are grown, mined, and processed in the U.S. - including calcium carbonate from Pennsylvania quarries, baking soda to neutralize acids and polish gently, and ultra-fine hydrated silica to clean without scratching, every element is chosen with care. A proprietary blend of American-grown mint essential oils leaves your mouth cool, clean, and beautifully refreshed. This is more than toothpaste, it’s repair, renewal, and reverence for the body’s inner terrain.
5.25oz
The Ingredients
calcium carbonate (limestone abrasive), vegetable glycerin, purified water, sodium bicarbonate (baking soda), xylitol (birch derived), hydrated silica, hydroxyapatite, sodium cocoyl glutamate, carrageenan (seaweed derived), mentha piperita (peppermint oil), mentha viridis (spearmint) leaf oil, pimpinella anisum (anise) seed extract, gaultheria procumbens (wintergreen) leaf oil, stevia (leaf extract)
The Ritual
Brush thoroughly after every meal for two minutes.
The Davids Story
Founded by Eric David Buss in 2015, Davids Natural Toothpaste was founded with one vision: create the highest quality premium natural toothpaste with a commitment to sustainability: the sustainability of nature, the sustainability of American jobs, and the sustainability of your health…the sustainability of nature+america+you.
In 2011, Eric went on a quest to create his own toothpaste after looking into the ingredients being used in the “natural” toothpaste he was using and finding them to be unhealthy. This initial idea turned into a four-year obsession to develop the very best natural toothpaste possible and, in 2015, Davids was launched.
With sustainability as the foundation of their business, Davids focuses on supporting and sustaining US jobs by not only producing their toothpaste in the USA, but by also using only ingredients that are farmed, mined, and processed in the USA (98% of their ingredients are USA origin). And they focus on not only sourcing these ingredients within the US, but also ensuring they meet the highest purity and quality standards. And the packaging? Well the metal tube is recyclable (so important since each year about 1.5 billion toothpaste tubes end up in US landfills) with a food-grade non-BPA liner so no paste comes in contact with the aluminum, and the box in which the toothpaste comes is Forest Stewardship Council certified paperboard: ensuring that it comes from forests protected and managed by the FSC (the gold standard in forest certification).